Voyage SMS: Text Marketing for eCommerce

SMS Marketing Industry News

4 min read

How SMS marketing will change your channels forever

While digital marketing has changed dramatically, the need for businesses to connect with customers at the right time and using the right channel has remained constant. Today, that channel is SMS. Why are we so sure? The numbers speak for themselves. 79% of people reach for their phone within 15 minutes of waking up and have their phones on them for 22 hours a day. The average mobile user checks their phone 52 times daily, and smartphones have become the preferred devices for online activities.

SMS Marketing Best Practices

3 min read

Effectively utilizing SMS marketing for ecommerce

Email marketing has long been the bread-and-butter of direct digital marketing, but it’s quickly losing ground. Engagement metrics for email have been dropping steadily. Between 2016 and 2018, open rates for retail emails dropped from 43.8% to 30.3%. Even click-through rates have plummeted from 30.3% to 2.7% in just two years. (Source: “2016 SendGrid Global Email Benchmark Report [https://go.sendgrid.com/rs/467-KXI-123/images/2016_SendGrid_Global_Email_Benchmark_Report.pdf] ”, & “2018 SendGrid

SMS Marketing Best Practices

4 min read

Combining SMS and Email Marketing for higher engagement

Brands have continued to use email as the default marketing channel to reach consumers for several years. But user engagement with email is fading - with spam emails comprising nearly 50% of all emails sent in 2018, it’s easy to see why users are becoming wary. As a result, the average click through rate (CTR) for emails fell from 5.4% to 3.3% between 2011 and 2018, in turn driving increased interest in SMS marketing. (Source: Email Marketing vs SMS Marketing. Let the battle commence… [https://

Blog

5 min read

BFCM Compliance Checkup

Navigate Your Brand's SMS Holiday Sales with Confidence Black Friday and Cyber Monday are approaching quickly – is your brand ready? Retail marketers have a lot on their mind in the busiest retail season of the year. The SMS marketing campaigns you’ve been planning since the spring are revving up, and the battle for meaningful customer interactions is intensifying. Everyone’s rightly focused on customers, conversions, and clickthroughs, but don’t forget the all-important compliance. Few marke

Blog

2 min read

Introducing Voyage Compass: SMS Services for Enterprise Brands

With U.S. mobile commerce expected to reach $1 trillion by 2027, and 80% of consumers reporting a sub-optimal experience shopping on their mobile devices, the time has come to optimize for smarter SMS marketing. At Voyage, we love a coupon code, but that's just the start of what this highest-quality marketing channel can do for today's sophisticated enterprise eCommerce brands. It's no longer about whether or when to use SMS – it's about how well you do it. We know a little about smarter SMS

Blog

2 min read

Black Friday Cyber Monday SMS Deep Dive

We've consolidated everything you need to know for an optimized BFCM in one handy place.

Blog

1 min read

MMS Best Practices to Optimize Performance

At Voyage, we take your account performance very seriously — ROAS is a key metric in our approach to client success. Specific to MMS, when it comes to the cost of a campaign, there's a time and place when these will add value to your messaging.

Blog

1 min read

How Instagram's New "Link Stickers" Feature Can Positively Impact SMS Marketing

Instagram has retired their swipe up feature and swapped it out with "link stickers".

Blog

1 min read

Now Arriving: The Deepest Magento SMS Integration on The Market

Magento brands will have a powerful new integrated tool for leveraging the potential of SMS marketing.

SMS compliance

3 min read

The Truth About SMS for S.H.A.F.T. Brands

TL;DR: Most Can Still Utilize SMS with Proper Age Gating Sex, Hate, Alcohol, Firearms, and Tobacco. And text messaging. For so-called S.H.A.F.T. companies, keeping in compliance with SMS legislation and carrier rules can seem daunting. Referred to by many businesses as a new “wild west,” in 2021 there’s been a lot of talk (and some confusion) about what is and isn’t permitted for SMS eCommerce, if you operate a brand that might fall under one of these categories. At Voyage SMS, it’s our miss

Blog

3 min read

Live Conversions: 1-to-1 Customer Engagement – At Scale

Conversion ⚡, much like texting itself, isn’t a one-way street. Marketers know that it often takes several forms and occurrences of messaging to convert a lead into a buyer. Growth channels like SMS 📈 have extended the reach of eCommerce campaigns, but they haven’t changed this fact. Similarly, while the open rates (as high as 98%, to email’s 15%) and click through rates (19% to email’s 2%) for SMS are excellent 📲🙌, even the first click after a blast or drip campaign doesn’t necessarily lea

CTIA

4 min read

CEO Note: Compliance at Voyage SMS

We recently learned that one of our competitors (another SMS marketing provider) is making false claims about our compliance program. I want to assure you that we have always gone above and beyond to make certain our clients are in full compliance with the TCPA, CTIA and other regulatory bodies that may govern application-to-person communications, and marketing via text messaging. And we always will. To ensure a lack of bias in our assessment, we are currently completing a full audit of the V

digital wallet

3 min read

Emerging Space: Message Commerce

Despite the fact that nearly 80% of smartphone users made a purchase online using their mobile device within the last six months, desktop continues to lead B2C conversions over mobile commerce (mCommerce). There is great opportunity for eCommerce brands in the space between these two facts, however. And message commerce is the right tool for exploring it – especially for brands with an eye on the future. The Emergence of Message Commerce: Filling a Gap The first purchase on mobile occurred in

Voyage SMS News

1 min read

ReSci SMS Integration for an Omni-Channel Experience

Combine the power of SMS and email through the new integration of Retention Science (ReSci) into your Voyage SMS segment builder. Features As part of our ongoing efforts to further optimize your SMS campaigns through smarter and more incisive segmentation and delivery, Voyage SMS has added ReSci to our integrations. You’ll be able to access all your ReSci campaigns in the Voyage SMS segment builder with this new integration. Create custom SMS campaign segments based on whether subscribers recei

Voyage SMS News

4 min read

New Message: We're Growing

Announcing A New Wave of SMS eCommerce Leaders at Voyage With our clients continuing to grow and succeed through our best-in-class SMS eCommerce solutions, Voyage SMS has brought on several new team members to keep pace. Please join us in welcoming our newest leaders, already hard at work scaling the highest-converting eComm technology on the market today towards your sales and community-building goals. Alice Pai Head of Client Success A champion of the client-first mindset, Alice joins Voyage

SMS Marketing Best Practices

0 min read

Quick Start Guide

Complete the form below to learn everything you need to know about implementing the most advanced in text messaging commerce technology.

Voyage SMS News

2 min read

Bon Voyage: What we're building at Voyage SMS in 2021

As we continue to grow our company, you will see our product offering evolve even more quickly than before. We’re looking forward to a bright future as the most powerful and innovative SMS engagement + conversion platform in the market built specifically for growing eCommerce brands. The #1 goal at Voyage will always remain the same: to help you drive revenue — efficiently and in totality — via list building, campaigns and automations. With this in mind we’re working on some very noteworthy up

SMS Marketing Best Practices

4 min read

On SMS Compliance

As all experts in the broader telecom world know, telecommunication providers – voice, text, resell, etc. – are always subject to the changing guidelines and protocols of the carriers. SMS marketing is no different. You may or may not have heard, but the SMS marketing world is undergoing a change in how texts are delivered. Our guess is if you have heard, you are likely only hearing an incomplete story. Voyage has spent countless hours scrubbing through CTIA and TCPA protocols and promulgati

SMS Marketing Best Practices

2 min read

Massive Needle Movers: Modals

If your site gets more than 1k visitors per week, then you’re likely going to find massive opportunities with some simple tests with Modals. Lead capture is essential to any ecommerce store (it’s no surprise we see modals on the majority of the biggest ecommerce brands). And what’s more fun than running an ab test and making a data driven decision about which copy, design, offer %, etc is best for your business? THINGS TO AB TEST: * Modal copy * Modal % offers * Modal Design * Time setting

SMS Marketing Best Practices

0 min read

Voyage 2020 Holiday Marketing Guide

Ring in the holiday season with everything you need to know about SMS marketing in the biggest season for sales.

automation

6 min read

Automated Drips - saving you time on SMS marketing

Drips is Voyage’s triggered messaging feature. With Drips, you can setup a series of messages and delays based off a variety of trigger events and segmentation filters. Drips Overview: [https://www.loom.com/share/57e9cb9783674c7491193189ec52e41c]Using Segmentation in Drips: You can use Voyage’s standard segmentation builder in Drips. For event and date type segment filters, you can also choose the option since starting this drip. This date will be dynamic to the consumer and is determined by wh

Gorgias

1 min read

Integration with Gorgias is here!

Allow consumers to open support tickets in Gorgias via texting a trigger keyword to your Voyage send phone number. Use the Gorgias dashboard to communicate with consumers back and forth via SMS. Features You can leverage the Gorgias / Voyage integration in the following ways: * Make a top impression with your consumers directly through text message conversations * Allow consumers to text a keyword such as “ASSIST103” to open a support ticket in Gorgias * Reply to these support tickets

Voyage SMS News

1 min read

Klaviyo integration is here!

Import Klaviyo campaign and flows metrics data to send more tailored SMS campaigns. Create dual SMS and/or email modals with a Klaviyo CTA to build your list. Features: * Subscribe consumers to Klaviyo via a Voyage [https://www.voyagesms.com/] modal Segment one-time campaigns based on Klaviyo user metrics in email Campaigns and Flows such as "has received"/ "has opened" / "has clicked on" campaign" Pull in Klaviyo lists as Voyage segmentation [https://voyagesms.com/videos/advan

SMS Marketing Best Practices

2 min read

Voyage 2019 Holiday SMS Marketing Guide

With 2020 projected to be the first-ever trillion-dollar holiday season, brands are eager to capture potential customer attention effectively. As one of the fastest-growing channels for B2C marketing, SMS has become a core marketing channel for ecommerce brands. Why SMS (and why now?) Consumers are increasingly using smartphones to shop for holiday gifts and to find good deals and promotions, making SMS an ideal marketing channel to reach potential customers with a high purchase intent during t

SMS Marketing Best Practices

2 min read

Customer Stories: How a 4-day sale drove $360k in revenue in through Voyage

The Challenge Our partner, a leading ecommerce household furnishings player, generally relied on email as their primary communication channel. Their Chief Marketing Officer wanted to see if using SMS campaigns for sales could help the company convert online leads more effectively and drive greater revenue from an upcoming 4-day promotion. Email has long been the primary channel of communication between ecommerce brands and their customers, but over the past few years, response and engagement l

SMS Marketing Industry News

3 min read

Is 2019 the year for mobile engagement?

Global SMS marketing - is 2019 the year for mobile engagement? With the rise of mobile use, SMS and text messaging channels are now among the most effective marketing tools. The average smartphone user spends over four hours per day on their mobile device. Open rates for SMS are almost 98% - nearly five times the response rate of email, which continues to reign as the most favored direct digital marketing tool among businesses and marketers. Here’s how to start your journey into mobile engageme

SMS Marketing Best Practices

3 min read

SMS marketing campaigns that increase eCommerce sales

Every company wants to sell more and acquire more customers. Businesses have known for ages that deals, discounts, and offers help achieve that aim. The internet is no exception - for 71% of consumers, coupons and discounts were identified as the biggest factor which influenced their online shopping behavior. Ecommerce companies cannot afford to ignore this high-impact method to increase their sales. (Source: “U.S. internet user purchase influence factors 2016 [https://www.statista.com/statisti

SMS Marketing Best Practices

3 min read

Using SMS to solve your abandoned cart problem

Cart abandonment is a huge challenge facing nearly every B2C ecommerce business. Many customers add a few items to their shopping cart, and leave without purchasing anything. The cart abandonment rate in 2017 was 78.65%, and the total value of goods not bought was estimated to be over $7 trillion. Winning back these customers means capturing their attention, and with mobile traffic accounting for about 50% of ecommerce traffic, text messages [https://voyagesms.com/] have become the best way to

SMS Marketing Best Practices

3 min read

How text messaging can boost fashion eCommerce business

How text messaging can boost fashion ecommerce business In the fast-paced fashion ecommerce industry, businesses feel the pressures that come with trying to engage audiences and turn them into paying customers. For smaller companies and startups in this space, finding a cost-effective digital marketing channel is the only way to keep up. Consumers are increasingly going mobile - and because of the speed and capacity for personalization, SMS marketing [https://voyagesms.com/] is the best option

SMS Marketing Best Practices

3 min read

Mobile Messaging for Consumer Goods businesses

Mobile Messaging for Consumer Goods businesses Marketing for startups and small businesses in the Consumer Packaged Goods (CPG) industry is challenging. Consumer goods is an extremely competitive space and customers want products which are cheap and convenient to buy, but also different and personalized. To cater to the demanding CPG consumer without breaking the bank, cost-efficient and effective marketing is a necessity. That’s where SMS marketing comes in - FMCG brands and businesses are inc

eCommerce Digital Marketing 101

3 min read

Ecommerce marketing strategies for customer acquisition

Ecommerce marketing strategies for customer acquisition Building out your brand is hard, and setting up your ecommerce business and an online store is only half the battle. Determining how to help your target audience find your store and bringing them on board can be even more difficult - that's where ecommerce marketing comes in. What is ecommerce marketing? Ecommerce marketing is the process of attracting, acquiring, and retaining customers for your online business. Anything that brings more

eCommerce Digital Marketing 101

3 min read

Effective lead generation and nurturing with SMS marketing

If you run an ecommerce business, you don’t need us to tell you how crucial generating leads is for achieving sales. Lead generation is one of the most important elements of your inbound marketing strategy and plays a major role in converting visitors into leads and eventually into paying customers. If your business is small and relatively new, quality is always more important than quantity when it comes to lead generation [https://voyagesms.com/product]. But how do you generate more qualified

SMS Marketing Industry News

3 min read

How SMS Marketing captured the best ROI for eCommerce in 2019

You sell a product or service online, and you know that it takes money to earn money. But you want to make sure that each dollar you spend is being used efficiently to grow your business. Measuring your digital marketing ROI consistently is critical to improving it over time and can be used as a strong metric to help marketers make choices, especially regarding which channels they use to communicate with their customers. When faced with a variety of channels – SMS marketing [https://blog.voyage

SMS Marketing Best Practices

3 min read

SMS marketing automation for better engagement

How can marketing automation help your business? Today, startups and small businesses want to maximize efficiency while enhancing the effectiveness of their sales and marketing efforts to achieve higher ROI. Marketing automation enables them to do just that - businesses that adopted marketing automation saw: * 86% improvement in lead management * 73% more measurable results * 66% better targeting and personalization with campaigns * 64% better campaign execution and tracking (Source: “How

eCommerce Digital Marketing 101

6 min read

Driving eCommerce conversions through SMS and email marketing

If your company sells or generates leads online, you know that optimizing your Ecommerce conversion rate is essential. It is the best measure of how effective your website and digital presence are in conveying your company’s value proposition. But as all marketers know, you and your business should always be selling. One of the best ways to enhance your ecommerce conversion rate is by communicating with your potential customers, even when they’re not on your website. And the most effective way

SMS Marketing Industry News

4 min read

How SMS marketing will change your channels forever

While digital marketing has changed dramatically, the need for businesses to connect with customers at the right time and using the right channel has remained constant. Today, that channel is SMS. Why are we so sure? The numbers speak for themselves. 79% of people reach for their phone within 15 minutes of waking up and have their phones on them for 22 hours a day. The average mobile user checks their phone 52 times daily, and smartphones have become the preferred devices for online activities.

SMS Marketing Best Practices

3 min read

Effectively utilizing SMS marketing for ecommerce

Email marketing has long been the bread-and-butter of direct digital marketing, but it’s quickly losing ground. Engagement metrics for email have been dropping steadily. Between 2016 and 2018, open rates for retail emails dropped from 43.8% to 30.3%. Even click-through rates have plummeted from 30.3% to 2.7% in just two years. (Source: “2016 SendGrid Global Email Benchmark Report [https://go.sendgrid.com/rs/467-KXI-123/images/2016_SendGrid_Global_Email_Benchmark_Report.pdf] ”, & “2018 SendGrid

SMS Marketing Best Practices

4 min read

Combining SMS and Email Marketing for higher engagement

Brands have continued to use email as the default marketing channel to reach consumers for several years. But user engagement with email is fading - with spam emails comprising nearly 50% of all emails sent in 2018, it’s easy to see why users are becoming wary. As a result, the average click through rate (CTR) for emails fell from 5.4% to 3.3% between 2011 and 2018, in turn driving increased interest in SMS marketing. (Source: Email Marketing vs SMS Marketing. Let the battle commence… [https://

Blog

5 min read

BFCM Compliance Checkup

Navigate Your Brand's SMS Holiday Sales with Confidence Black Friday and Cyber Monday are approaching quickly – is your brand ready? Retail marketers have a lot on their mind in the busiest retail season of the year. The SMS marketing campaigns you’ve been planning since the spring are revving up, and the battle for meaningful customer interactions is intensifying. Everyone’s rightly focused on customers, conversions, and clickthroughs, but don’t forget the all-important compliance. Few marke

Blog

2 min read

Introducing Voyage Compass: SMS Services for Enterprise Brands

With U.S. mobile commerce expected to reach $1 trillion by 2027, and 80% of consumers reporting a sub-optimal experience shopping on their mobile devices, the time has come to optimize for smarter SMS marketing. At Voyage, we love a coupon code, but that's just the start of what this highest-quality marketing channel can do for today's sophisticated enterprise eCommerce brands. It's no longer about whether or when to use SMS – it's about how well you do it. We know a little about smarter SMS

Blog

2 min read

Black Friday Cyber Monday SMS Deep Dive

We've consolidated everything you need to know for an optimized BFCM in one handy place.

Blog

1 min read

MMS Best Practices to Optimize Performance

At Voyage, we take your account performance very seriously — ROAS is a key metric in our approach to client success. Specific to MMS, when it comes to the cost of a campaign, there's a time and place when these will add value to your messaging.

Blog

1 min read

How Instagram's New "Link Stickers" Feature Can Positively Impact SMS Marketing

Instagram has retired their swipe up feature and swapped it out with "link stickers".

Blog

1 min read

Now Arriving: The Deepest Magento SMS Integration on The Market

Magento brands will have a powerful new integrated tool for leveraging the potential of SMS marketing.

SMS compliance

3 min read

The Truth About SMS for S.H.A.F.T. Brands

TL;DR: Most Can Still Utilize SMS with Proper Age Gating Sex, Hate, Alcohol, Firearms, and Tobacco. And text messaging. For so-called S.H.A.F.T. companies, keeping in compliance with SMS legislation and carrier rules can seem daunting. Referred to by many businesses as a new “wild west,” in 2021 there’s been a lot of talk (and some confusion) about what is and isn’t permitted for SMS eCommerce, if you operate a brand that might fall under one of these categories. At Voyage SMS, it’s our miss

Blog

3 min read

Live Conversions: 1-to-1 Customer Engagement – At Scale

Conversion ⚡, much like texting itself, isn’t a one-way street. Marketers know that it often takes several forms and occurrences of messaging to convert a lead into a buyer. Growth channels like SMS 📈 have extended the reach of eCommerce campaigns, but they haven’t changed this fact. Similarly, while the open rates (as high as 98%, to email’s 15%) and click through rates (19% to email’s 2%) for SMS are excellent 📲🙌, even the first click after a blast or drip campaign doesn’t necessarily lea

CTIA

4 min read

CEO Note: Compliance at Voyage SMS

We recently learned that one of our competitors (another SMS marketing provider) is making false claims about our compliance program. I want to assure you that we have always gone above and beyond to make certain our clients are in full compliance with the TCPA, CTIA and other regulatory bodies that may govern application-to-person communications, and marketing via text messaging. And we always will. To ensure a lack of bias in our assessment, we are currently completing a full audit of the V

digital wallet

3 min read

Emerging Space: Message Commerce

Despite the fact that nearly 80% of smartphone users made a purchase online using their mobile device within the last six months, desktop continues to lead B2C conversions over mobile commerce (mCommerce). There is great opportunity for eCommerce brands in the space between these two facts, however. And message commerce is the right tool for exploring it – especially for brands with an eye on the future. The Emergence of Message Commerce: Filling a Gap The first purchase on mobile occurred in

Voyage SMS News

1 min read

ReSci SMS Integration for an Omni-Channel Experience

Combine the power of SMS and email through the new integration of Retention Science (ReSci) into your Voyage SMS segment builder. Features As part of our ongoing efforts to further optimize your SMS campaigns through smarter and more incisive segmentation and delivery, Voyage SMS has added ReSci to our integrations. You’ll be able to access all your ReSci campaigns in the Voyage SMS segment builder with this new integration. Create custom SMS campaign segments based on whether subscribers recei

Voyage SMS News

4 min read

New Message: We're Growing

Announcing A New Wave of SMS eCommerce Leaders at Voyage With our clients continuing to grow and succeed through our best-in-class SMS eCommerce solutions, Voyage SMS has brought on several new team members to keep pace. Please join us in welcoming our newest leaders, already hard at work scaling the highest-converting eComm technology on the market today towards your sales and community-building goals. Alice Pai Head of Client Success A champion of the client-first mindset, Alice joins Voyage

SMS Marketing Best Practices

0 min read

Quick Start Guide

Complete the form below to learn everything you need to know about implementing the most advanced in text messaging commerce technology.

Voyage SMS News

2 min read

Bon Voyage: What we're building at Voyage SMS in 2021

As we continue to grow our company, you will see our product offering evolve even more quickly than before. We’re looking forward to a bright future as the most powerful and innovative SMS engagement + conversion platform in the market built specifically for growing eCommerce brands. The #1 goal at Voyage will always remain the same: to help you drive revenue — efficiently and in totality — via list building, campaigns and automations. With this in mind we’re working on some very noteworthy up

SMS Marketing Best Practices

4 min read

On SMS Compliance

As all experts in the broader telecom world know, telecommunication providers – voice, text, resell, etc. – are always subject to the changing guidelines and protocols of the carriers. SMS marketing is no different. You may or may not have heard, but the SMS marketing world is undergoing a change in how texts are delivered. Our guess is if you have heard, you are likely only hearing an incomplete story. Voyage has spent countless hours scrubbing through CTIA and TCPA protocols and promulgati

SMS Marketing Best Practices

2 min read

Massive Needle Movers: Modals

If your site gets more than 1k visitors per week, then you’re likely going to find massive opportunities with some simple tests with Modals. Lead capture is essential to any ecommerce store (it’s no surprise we see modals on the majority of the biggest ecommerce brands). And what’s more fun than running an ab test and making a data driven decision about which copy, design, offer %, etc is best for your business? THINGS TO AB TEST: * Modal copy * Modal % offers * Modal Design * Time setting

SMS Marketing Best Practices

0 min read

Voyage 2020 Holiday Marketing Guide

Ring in the holiday season with everything you need to know about SMS marketing in the biggest season for sales.

automation

6 min read

Automated Drips - saving you time on SMS marketing

Drips is Voyage’s triggered messaging feature. With Drips, you can setup a series of messages and delays based off a variety of trigger events and segmentation filters. Drips Overview: [https://www.loom.com/share/57e9cb9783674c7491193189ec52e41c]Using Segmentation in Drips: You can use Voyage’s standard segmentation builder in Drips. For event and date type segment filters, you can also choose the option since starting this drip. This date will be dynamic to the consumer and is determined by wh

Gorgias

1 min read

Integration with Gorgias is here!

Allow consumers to open support tickets in Gorgias via texting a trigger keyword to your Voyage send phone number. Use the Gorgias dashboard to communicate with consumers back and forth via SMS. Features You can leverage the Gorgias / Voyage integration in the following ways: * Make a top impression with your consumers directly through text message conversations * Allow consumers to text a keyword such as “ASSIST103” to open a support ticket in Gorgias * Reply to these support tickets

Voyage SMS News

1 min read

Klaviyo integration is here!

Import Klaviyo campaign and flows metrics data to send more tailored SMS campaigns. Create dual SMS and/or email modals with a Klaviyo CTA to build your list. Features: * Subscribe consumers to Klaviyo via a Voyage [https://www.voyagesms.com/] modal Segment one-time campaigns based on Klaviyo user metrics in email Campaigns and Flows such as "has received"/ "has opened" / "has clicked on" campaign" Pull in Klaviyo lists as Voyage segmentation [https://voyagesms.com/videos/advan

SMS Marketing Best Practices

2 min read

Voyage 2019 Holiday SMS Marketing Guide

With 2020 projected to be the first-ever trillion-dollar holiday season, brands are eager to capture potential customer attention effectively. As one of the fastest-growing channels for B2C marketing, SMS has become a core marketing channel for ecommerce brands. Why SMS (and why now?) Consumers are increasingly using smartphones to shop for holiday gifts and to find good deals and promotions, making SMS an ideal marketing channel to reach potential customers with a high purchase intent during t

SMS Marketing Best Practices

2 min read

Customer Stories: How a 4-day sale drove $360k in revenue in through Voyage

The Challenge Our partner, a leading ecommerce household furnishings player, generally relied on email as their primary communication channel. Their Chief Marketing Officer wanted to see if using SMS campaigns for sales could help the company convert online leads more effectively and drive greater revenue from an upcoming 4-day promotion. Email has long been the primary channel of communication between ecommerce brands and their customers, but over the past few years, response and engagement l

SMS Marketing Industry News

3 min read

Is 2019 the year for mobile engagement?

Global SMS marketing - is 2019 the year for mobile engagement? With the rise of mobile use, SMS and text messaging channels are now among the most effective marketing tools. The average smartphone user spends over four hours per day on their mobile device. Open rates for SMS are almost 98% - nearly five times the response rate of email, which continues to reign as the most favored direct digital marketing tool among businesses and marketers. Here’s how to start your journey into mobile engageme

SMS Marketing Best Practices

3 min read

SMS marketing campaigns that increase eCommerce sales

Every company wants to sell more and acquire more customers. Businesses have known for ages that deals, discounts, and offers help achieve that aim. The internet is no exception - for 71% of consumers, coupons and discounts were identified as the biggest factor which influenced their online shopping behavior. Ecommerce companies cannot afford to ignore this high-impact method to increase their sales. (Source: “U.S. internet user purchase influence factors 2016 [https://www.statista.com/statisti

SMS Marketing Best Practices

3 min read

Using SMS to solve your abandoned cart problem

Cart abandonment is a huge challenge facing nearly every B2C ecommerce business. Many customers add a few items to their shopping cart, and leave without purchasing anything. The cart abandonment rate in 2017 was 78.65%, and the total value of goods not bought was estimated to be over $7 trillion. Winning back these customers means capturing their attention, and with mobile traffic accounting for about 50% of ecommerce traffic, text messages [https://voyagesms.com/] have become the best way to

SMS Marketing Best Practices

3 min read

How text messaging can boost fashion eCommerce business

How text messaging can boost fashion ecommerce business In the fast-paced fashion ecommerce industry, businesses feel the pressures that come with trying to engage audiences and turn them into paying customers. For smaller companies and startups in this space, finding a cost-effective digital marketing channel is the only way to keep up. Consumers are increasingly going mobile - and because of the speed and capacity for personalization, SMS marketing [https://voyagesms.com/] is the best option

SMS Marketing Best Practices

3 min read

Mobile Messaging for Consumer Goods businesses

Mobile Messaging for Consumer Goods businesses Marketing for startups and small businesses in the Consumer Packaged Goods (CPG) industry is challenging. Consumer goods is an extremely competitive space and customers want products which are cheap and convenient to buy, but also different and personalized. To cater to the demanding CPG consumer without breaking the bank, cost-efficient and effective marketing is a necessity. That’s where SMS marketing comes in - FMCG brands and businesses are inc

eCommerce Digital Marketing 101

3 min read

Ecommerce marketing strategies for customer acquisition

Ecommerce marketing strategies for customer acquisition Building out your brand is hard, and setting up your ecommerce business and an online store is only half the battle. Determining how to help your target audience find your store and bringing them on board can be even more difficult - that's where ecommerce marketing comes in. What is ecommerce marketing? Ecommerce marketing is the process of attracting, acquiring, and retaining customers for your online business. Anything that brings more

eCommerce Digital Marketing 101

3 min read

Effective lead generation and nurturing with SMS marketing

If you run an ecommerce business, you don’t need us to tell you how crucial generating leads is for achieving sales. Lead generation is one of the most important elements of your inbound marketing strategy and plays a major role in converting visitors into leads and eventually into paying customers. If your business is small and relatively new, quality is always more important than quantity when it comes to lead generation [https://voyagesms.com/product]. But how do you generate more qualified

SMS Marketing Industry News

3 min read

How SMS Marketing captured the best ROI for eCommerce in 2019

You sell a product or service online, and you know that it takes money to earn money. But you want to make sure that each dollar you spend is being used efficiently to grow your business. Measuring your digital marketing ROI consistently is critical to improving it over time and can be used as a strong metric to help marketers make choices, especially regarding which channels they use to communicate with their customers. When faced with a variety of channels – SMS marketing [https://blog.voyage

SMS Marketing Best Practices

3 min read

SMS marketing automation for better engagement

How can marketing automation help your business? Today, startups and small businesses want to maximize efficiency while enhancing the effectiveness of their sales and marketing efforts to achieve higher ROI. Marketing automation enables them to do just that - businesses that adopted marketing automation saw: * 86% improvement in lead management * 73% more measurable results * 66% better targeting and personalization with campaigns * 64% better campaign execution and tracking (Source: “How

eCommerce Digital Marketing 101

6 min read

Driving eCommerce conversions through SMS and email marketing

If your company sells or generates leads online, you know that optimizing your Ecommerce conversion rate is essential. It is the best measure of how effective your website and digital presence are in conveying your company’s value proposition. But as all marketers know, you and your business should always be selling. One of the best ways to enhance your ecommerce conversion rate is by communicating with your potential customers, even when they’re not on your website. And the most effective way

SMS Marketing Industry News

4 min read

How SMS marketing will change your channels forever

While digital marketing has changed dramatically, the need for businesses to connect with customers at the right time and using the right channel has remained constant. Today, that channel is SMS. Why are we so sure? The numbers speak for themselves. 79% of people reach for their phone within 15 minutes of waking up and have their phones on them for 22 hours a day. The average mobile user checks their phone 52 times daily, and smartphones have become the preferred devices for online activities.

SMS Marketing Best Practices

3 min read

Effectively utilizing SMS marketing for ecommerce

Email marketing has long been the bread-and-butter of direct digital marketing, but it’s quickly losing ground. Engagement metrics for email have been dropping steadily. Between 2016 and 2018, open rates for retail emails dropped from 43.8% to 30.3%. Even click-through rates have plummeted from 30.3% to 2.7% in just two years. (Source: “2016 SendGrid Global Email Benchmark Report [https://go.sendgrid.com/rs/467-KXI-123/images/2016_SendGrid_Global_Email_Benchmark_Report.pdf] ”, & “2018 SendGrid

SMS Marketing Best Practices

4 min read

Combining SMS and Email Marketing for higher engagement

Brands have continued to use email as the default marketing channel to reach consumers for several years. But user engagement with email is fading - with spam emails comprising nearly 50% of all emails sent in 2018, it’s easy to see why users are becoming wary. As a result, the average click through rate (CTR) for emails fell from 5.4% to 3.3% between 2011 and 2018, in turn driving increased interest in SMS marketing. (Source: Email Marketing vs SMS Marketing. Let the battle commence… [https://

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