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Blog
5 min read
BFCM Compliance Checkup
Navigate Your Brand's SMS Holiday Sales with Confidence Black Friday and Cyber Monday are approaching quickly – is your brand ready? Retail marketers have a lot on their mind in the busiest retail season of the year. The SMS marketing campaigns you’ve been planning since the spring are revving up, and the battle for meaningful customer interactions is intensifying. Everyone’s rightly focused on customers, conversions, and clickthroughs, but don’t forget the all-important compliance. Few marke
Blog
2 min read
Introducing Voyage Compass: SMS Services for Enterprise Brands
With U.S. mobile commerce expected to reach $1 trillion by 2027, and 80% of consumers reporting a sub-optimal experience shopping on their mobile devices, the time has come to optimize for smarter SMS marketing. At Voyage, we love a coupon code, but that's just the start of what this highest-quality marketing channel can do for today's sophisticated enterprise eCommerce brands. It's no longer about whether or when to use SMS – it's about how well you do it. We know a little about smarter SMS
Blog
2 min read
Black Friday Cyber Monday SMS Deep Dive
We've consolidated everything you need to know for an optimized BFCM in one handy place.
Blog
1 min read
MMS Best Practices to Optimize Performance
At Voyage, we take your account performance very seriously — ROAS is a key metric in our approach to client success. Specific to MMS, when it comes to the cost of a campaign, there's a time and place when these will add value to your messaging.
Blog
1 min read
How Instagram's New "Link Stickers" Feature Can Positively Impact SMS Marketing
Instagram has retired their swipe up feature and swapped it out with "link stickers".
Blog
1 min read
Now Arriving: The Deepest Magento SMS Integration on The Market
Magento brands will have a powerful new integrated tool for leveraging the potential of SMS marketing.
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Voyage SMS News
1 min read
Integrations: SMS Optimization for Your BigCommerce Brand
BigCommerce brands now have a powerful new integrated tool for leveraging the power of SMS marketing.
SMS compliance
3 min read
The Truth About SMS for S.H.A.F.T. Brands
TL;DR: Most Can Still Utilize SMS with Proper Age Gating Sex, Hate, Alcohol, Firearms, and Tobacco. And text messaging. For so-called S.H.A.F.T. companies, keeping in compliance with SMS legislation and carrier rules can seem daunting. Referred to by many businesses as a new “wild west,” in 2021 there’s been a lot of talk (and some confusion) about what is and isn’t permitted for SMS eCommerce, if you operate a brand that might fall under one of these categories. At Voyage SMS, it’s our miss
Blog
3 min read
Live Conversions: 1-to-1 Customer Engagement – At Scale
Conversion ⚡, much like texting itself, isn’t a one-way street. Marketers know that it often takes several forms and occurrences of messaging to convert a lead into a buyer. Growth channels like SMS 📈 have extended the reach of eCommerce campaigns, but they haven’t changed this fact. Similarly, while the open rates (as high as 98%, to email’s 15%) and click through rates (19% to email’s 2%) for SMS are excellent 📲🙌, even the first click after a blast or drip campaign doesn’t necessarily lea